Farleigh Hospice overhauls business processes with ProgressCRM

Gary Hawkes joined Farleigh Hospice as the charity was about to launch the public phase of its major capital appeal for £6m for a new purpose built hospice. "At that time we had an old in-house database that was proving restrictive in terms of some of the fundraising we wanted to undertake.

"We'd been struggling with processes" explained Gary, "We did little direct mail, segmentation was a laborious process using spreadsheets, and it was difficult to allocate campaigns and donations to codes."

This case study looks at how ProgressCRM was able to streamline all the fundraising at the Hospice

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