
What is major gift fundraising?
What differentiates it from other fundraising in non-profit organisations, and why do so many organisations find it difficult to find and build relationships with donors?
Major gift fundraising is all about knowing who your best prospects and ‘warm' contacts are - the people that have the ability and motivation to give you the most (in terms of money, time and connections). ProgressCRM already has a range of built-in methodology for fundraisers. The Major Gifts user-defined-tab complements this functionality with an even easier process.
This leaflet explains what functionality is provided, and what the 7-steps are.
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