Segmenting your contacts in ProgressCRM

By recording detailed contact history, supporters' preferences and interests, and past donations in Progress, you automatically build up valuable intelligence about your contacts and their financial status. Segmentation can then be used to drive your direct marketing and fundraising activities for maximum effectiveness.

But what is segmentation?

Simply, it's the identification of groups of contacts by a number of criteria. This might just be all contacts living in a certain area for mailshots supported by regional appeals, through a number of additional selections or filters based on status, giving history, known interests etc; to the ultimate personalised highly targeted mailshots or other forms of contact. Its about understanding who they are, their interests and behaviour, and responding appropriately to satisfy their individual needs.